Tuesday, 28 October 2003

Dell product “designers”

Have you seen the commercial being plastered across the airwaves by Dell featuring the interns and Dell’s product “designers”?

The thought that Michael Dull employs product designers in the first place is tremendously laughable. It becomes more humorous when you notice the products said “designers” are handling:

  • a PDA—designed and produced by an OEM, with Dell’s logo planted on it
  • a printer—Dell has never made printers, does not make printers, and won’t make printers, so there’s no need to employ a printer “designer”
  • a flat-panel display—designed and produced by an OEM, with Dell’s logo planted on it
  • Inspiron notebook computer—the only item featured that actually is designed by Dull’s product “designers,” and is about as inspiring as a Michael Jordan Hanes briefs commercial.

Truly pathetic. Unfortunately, I’m sure Joe Consumer has no concept of how Dull operates, and is buying this hook, line, and sinker.

You want truly innovative product design? Come on over.

posted on October 28, 2003 12:36 PM

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