posted on February 27, 2006 11:10 PMI have this theory that there is an ineffable quality to certain attractive consumer products, and I can only term it niceness. It’s the MSG of consumerism - you don’t know what it tastes like by itself but you know when it’s present and you know when it’s not.
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It’s somewhere in the confluence of size, shape, materials, texture and that pleasant weightiness that lesser products don’t have. I said it was the MSG of consumerism. Sometimes I wonder if it isn’t more like consumerism’s crack cocaine. Jonathan Ive is my dealer.