Macrovision moving in to audio

Digital “rights” management company Macrovision has completed its acquisition of Israeli-based Midbar Technologies, and will now take its copy-protection experience into the audio space. For those of you who may not have paid attention to any DRM stuff to this point, this is a bad thing. Fellow ATPM staffer Eric Blair, during a staff discussion, summed up my sentiments perfectly:

“The music industry continually finds new and interesting (or, in this case, warmed over and old hat) ways to shoot itself in the foot. It just kills me to watch the record companies take steps that actively push people towards piracy.

“…If the record companies actually look at the source of their problems, they’d see that costs are too high and most of the crap out there is, well, crap.

“…Honestly, I think the only solution is to embrace the Internet. Make the CDs reasonably priced. Make singles available for download at a small cost. Accept the fact that some people are never going to pay for what you’re selling if they don’t have to, but the majority of people will if you’re not actively trying to hose them.”
(Thanks, Lee)

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