Beatles, meet the Cluetrain

Damien Barrett:

Sesame Street taught me to understand the differences between similar things, but it also taught me that greed is bad and that underestimating people is a mistake. I would love to see the statistics on the little search box that Apple Computer includes in their iTunes program. How many people do you think are searching the ITMS every day for Beatles music to buy? I’m willing to bet it’s a very large number. Every day that Beatles music isn’t available for sale on the iTunes Music Store is a day that you lose. Get a clue and release your substantial and popular music library to the iTunes Music Store and stop beating that dead legal horse. Few, if any, of your customers care about the name of your record label or that it’s similar to the name of a popular computer company.

Next post:

Previous post: