No more VW style for the Passat?

I guess I didn’t pay much attention to autoblog coverage of the new Volkswagen Passat, but I’ve seen a few of them on the road now, and I have to wonder: what was VW thinking?
While the new Jettas retain the lines and design of a Volkswagen, the new Passats appear much more bland, more like an Accord or Camry than a VW.