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Microsoft targets Google

Is there anyone that Microsoft doesn’t see as a competitor?
bq. “We do view Google more and more as a competitor. We believe that we can provide consumers with a better product and a better user experience. That’s something that we’re actively looking at doing,” said Bob Visse, director of marketing for Microsoft’s MSN Internet services division.
What’s wrong with the Google user experience? I think it’s great. I love the simple, minimalist interface on the main page. If you need more advanced features, they’re a click away. If I want a bloated, crufty, way-too-much-happening-at-once search engine, I know where to go already, thank you very much. But I’m sure Microsoft is doing some sort of “innovating” in the search engine sector.