The real reason behind IT purchasing

In the most recent Macintosh Daily Journal, Matt Deatherage & Co. take Information Week to task over their recent PC Vendor poll and rankings. MDJ correctly points out what’s really behind the buying decisions of most corporate IT managers:

IT buyers list many important factors, but when Apple meets them, they ignore them because Apple is not the “standard.” The most important consideration for IT buyers is not cost, customer service, quality, reputation, or proven technology, even if the magazine’s survey said so. The most important factor is that the PCs be Intel-compatible so they can run Windows, but no one wants to say that because it makes them look inflexible. Windows is the elephant in the middle of the room, and rather than talk about it, InformationWeek made up reasons why Apple doesn’t meet criteria when it obviously does. It’s hard to see how that is information, even if it does come out weekly.

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