Fraser Speirs:

I have this theory that there is an ineffable quality to certain attractive consumer products, and I can only term it niceness. It’s the MSG of consumerism – you don’t know what it tastes like by itself but you know when it’s present and you know when it’s not.


It’s somewhere in the confluence of size, shape, materials, texture and that pleasant weightiness that lesser products don’t have. I said it was the MSG of consumerism. Sometimes I wonder if it isn’t more like consumerism’s crack cocaine. Jonathan Ive is my dealer.