I have this theory that there is an ineffable quality to certain attractive consumer products, and I can only term it niceness. It’s the MSG of consumerism – you don’t know what it tastes like by itself but you know when it’s present and you know when it’s not.[…]
It’s somewhere in the confluence of size, shape, materials, texture and that pleasant weightiness that lesser products don’t have. I said it was the MSG of consumerism. Sometimes I wonder if it isn’t more like consumerism’s crack cocaine. Jonathan Ive is my dealer.